Frequently asked questions
A bounty is a content challenge or task with a potential cash reward attached. You set the terms and Uplift handles the rest, from AI-assisted campaign setup to pulling in creators ready to make content about something they love.
You set the creative direction, platforms, deadline, content types, and reward amount. The campaign creator turns your objectives into a ready-to-run bounty with minimal legwork.
70% of your campaign budget goes directly to creators, 30% is the platform fee. No hidden costs, and no monthly fee on Self-Serve.
Yes, there's no cap to the number of bounties you can run. We recommend running a range, from high-value in-depth video content down to frictionless social media posts. Each one has its own brief, budget, and reporting.
We track and display the views, clicks, submissions, spend, cost-per-view, cost-per-click and more. We aggregate the information from all platforms to give you the full picture, in one place. You'll see exactly what's performing, what's been approved, and where your budget's going.
Yes. Whether content goes live on TikTok, YouTube, Instagram, X or Bluesky, it all flows into your reporting dashboard in real-time.
Yes, you can add team members via the Campaign Manager interface so everyone knows what's happening. Agencies especially find this useful for keeping stakeholders in the loop without granting full platform access.
Every submission is assessed by Uplift before it's eligible for a reward — so only high-quality, on-brief content makes the cut. Our AI tool provides a helpful summary of every piece of content submitted as well.
Nope! Uplift is open to fans at any size, which means you get a much wider, more authentic pool of content than influencer-only platforms. We encourage players to create for the first time, and help growing creators gain vital recognition, discovery and monetisation.
Strict moderation. Every piece of content is reviewed against your brief before a reward is ever triggered. Spammy or off-brief submissions simply don't get paid.
It takes your best fan content and boosts it as a paid ad via TikTok Spark Ads or YouTube. So we're putting authentic, creator-made content in front of audiences way beyond that creator's organic reach, with full attribution.
Because it doesn't look like a normal ad. Fan-made UGC brings passion and authenticity at scale.
Yes, it's part of the deal when they submit. And most creators love it; getting their content and channels boosted to a massive audience is a bigger perk than the cash reward for many of them.
Yes. Agencies can run Uplift under their own branding for client campaigns. Contact us if you're interested in our white label version.
Self-Serve is free to access and perfect for one-off campaigns or smaller budgets. Managed Service ($999/month) is for always-on activity where you'd rather hand the wheel to Uplift's team: we'll handle campaign setup, moderation, boosting, and give you a dedicated account manager.
Unlimited on both plans. There's no per-seat pricing, simply send an invite from the Team page.
Ready to run your first fan-made marketing campaign?
Uplift is available now for brands, publishers and agencies. Self-serve or fully managed.