Grassroots content.
100x the reach.
We prompt and incentivise fans to make videos about something they genuinely love. Uplift boosts the best as a paid ad; passionate and knowledgeable fan-made marketing reaching new audiences at scale.
the new Angry Birds exhibit is insane
@gamer_fan_42
Uplift
Uplift
the new Angry Birds exhibit is insane
@gamer_fan_42
How it works.
Incentivise
Post content challenges with cash rewards. The platform converts your objectives into a campaign with minimal input.
Create
Real fans publish content across YouTube, TikTok, Instagram, Twitch, X, Bluesky and Steam.
Curate
We moderate every submission and reward only the highest-quality, on-brief content.
Amplify
Top content is boosted as paid ads via YouTube and TikTok Spark Ads, reaching far beyond the creator's organic audience with full attribution.
Uplift for everyone.
Uplift for brands and agencies
Cut through AI ad fatigue with content audiences trust. Fan-made UGC consistently outperforms synthetic creative at a fraction of traditional production costs.
- ↑Creative audiences actually stop for
- ↑Benchmark-beating CPV and CPC
- ↑Only pay when real content is rewarded
- ↑AI campaign setup, moderation and amplification in one dashboard
- ↑White-label ready for agencies
Just for fans and creators
78% of creators have under 10,000 followers and are almost entirely unmonetised. Uplift rewards them and amplifies their work to audiences they could never reach alone.
- ↑Cash rewards for content about brands you love
- ↑Your best work boosted as a real paid ad
- ↑Discovery far beyond your existing audience
- ↑No minimum follower count required
- ↑Works across all major platforms
Real campaigns. Real results.
Stats pulled from every campaign run on Uplift since 1 January 2026.
Two campaigns. By the numbers.
Client names anonymised at their request. Everything else is exactly as it happened.
New IP launch. Brief: get real fans making content in the first two weeks post-launch, beyond what paid media alone could reach.
A long-running creator programme. Brief: a steady flow of fresh fan videos each month to complement paid media and keep the title present in feeds year-round.
Two brands. In their words.
What they needed, what we delivered, and what they said about it.
What they wanted
Authentic fan-made content to support the Two Point Museum launch and post-launch content updates.
What we delivered
Hundreds of fan-made pieces around launch, amplified into paid reach well beyond what traditional UGC production could cover for the budget.
What they said
Working with Uplift has been a fantastic experience. Being able to strategise on ways to engage and reward your community in a way that feels genuine and wholesome is a breath of fresh air.
— Joey Williams, Head of Product Marketing
What they wanted
A scalable way to keep EVE Online's passionate community producing content consistently across updates and seasonal campaigns.
What we delivered
A sustained monthly content engine across seasonal campaigns, with unique-creator breadth that keeps compounding month-over-month.
What they said
Rewarding our community with Uplift has been brilliant! Rewards have enabled us to bring our fans so much closer, and make them feel more valued. It's even increased applications to our creator program!
— Spencer Colvin, Brand Director
Simple, performance-
based pricing.
Self-Serve
Instant setup, one-off campaigns, smaller budgets
Campaign budgets: 70% paid to creators, 30% platform fee
- ✓Unlimited team size
- ✓AI campaign creator
- ✓Reporting dashboard
- ✓Content boosting tool
- ✓Discord integration
Managed Service
Always-on, low-touch, larger budgets. We take care of everything.
Campaign budgets: 70% paid to creators, 30% platform fee
- ✓Everything in Self-Serve
- ✓Content plans and campaign setup
- ✓Content moderation and boosting
- ✓Dedicated account manager
- ✓Advanced bounty features
Prices in USD. Subscriptions cover access and features; you fund bounty budgets separately. Example: allocate $100 to a bounty - $70 goes to creators.
Ready to run your first fan-made marketing campaign?
Uplift is available now for brands, publishers and agencies. Self-serve or fully managed.